Together we'll build and launch the complete booked-call funnel behind your Free E-commerce Revenue Leak Audit, validate it with a lean paid test, then hand you the numbers to decide how hard to scale.
The purpose of Phase 1 is to validate your offer, funnel, and campaign with a lean paid test, before any meaningful ad spend goes live. We get the entire funnel built and tracking clean, run a controlled 10-14 day test, and establish your real cost per application and cost per booked call. You leave Phase 1 with a clear, data-backed decision on whether and how to scale.
Does the Revenue Leak Audit offer convert cold Meta traffic into qualified applications?
Establish baseline cost per landing page view, per application, and per booked call.
A go / no-go and a scale plan grounded in real numbers, not guesses.
Every stage below is part of the buildout: the pages, the application logic, the pre-call nurture that turns a booked call into a ready-to-decide call, and the recovery loop that recycles leads who do not book the first time.
A complete, ready-to-launch funnel. Strategy, pages, tracking, automations, creative, and campaign, all built inside your accounts.
A full strategic breakdown: business and competitor analysis, personas, awareness stages, messaging angles, hooks, and objection handling. The spine every asset pulls from.
Three pages built and hosted: the VSL landing page with your founder video, the thank-you page carrying the pre-call assets, and a dedicated disqualified-lead page.
Meta Pixel plus Conversions API for accurate, server-side tracking. Full event map, UTM framework, and CRM-to-Meta feedback so the algorithm optimizes for quality.
Your Zoho pipeline structured stage by stage, connected through Zapier to Typeform, Calendly, and Meta, so leads and data flow automatically with no manual entry.
Founder-led VSL and ad scripts, plus full static creatives produced through our advanced AI workflow, all built around the Creative DNA and approved by your founder.
Meta campaign structured, audiences set, 2 to 3 ad angles loaded, QA'd, and launched. Plus a retargeting campaign with ads and email flows to recover lost leads.
Each milestone maps to a stage of your funnel. The clock starts once we have access to your accounts and the offer is locked.
The main page cold traffic lands on: strong offer framing and the founder-led video, with a single path to the application.
Confirms the booking and carries the pre-call assets that set expectations and reduce no-shows.
A separate path for leads who do not fit, keeping your calendar and your founder's time protected.
This is our recommended starting map for this funnel. The final version may shift slightly once we review your Zoho pipeline together.
| Pipeline stage | Meta event | Source | Role |
|---|---|---|---|
| Landing page load | PageView | Pixel | Cost per LP view, retargeting base |
| VSL 50% watched | ViewContent | Pixel | Engagement signal |
| Form filled | Lead | Pixel + CAPI | Primary optimization event |
| Meeting booked | Schedule | Pixel + CAPI | Cost per booked call |
| Qualified lead | QualifiedLead | Offline / CAPI from Zoho | Down-funnel optimization |
| Closed deal | Purchase + value | Offline / CAPI from Zoho | Ultimate signal |
| Disqualified / Not interested / Closed lost | No positive event | Zoho | Build suppression audiences |
| Nurture (long-term neutral) | Tag only | Zoho | Long-term email nurture |
We report on cost per landing page view, cost per application, and cost per booked call throughout the test.
A direct-response build engineered for qualified applications and booked calls, not traffic or engagement.
A direct-response script written for your founder to record, structured to qualify and convert e-commerce owners into applications.
Distinct angles drawn from the Creative DNA, written for video so we can test what actually moves cold traffic.
Launch-ready statics produced through our advanced AI workflow, on-brand and approved by your founder before they go live.
Video editing is not produced in-house. If you need an editor to turn your founder's recordings into ready-to-launch assets, we can provide one as a pass-through, starting at $20-25 USD per hour.
One price, the full funnel. Below is exactly what is in and what sits outside the buildout.
All subscriptions sit in Avenue180's name. You own every account from day one.
| Tool | Purpose | Who pays |
|---|---|---|
| Meta Ads | Ad delivery | Avenue180 (spend direct to Meta) |
| Typeform | Application form | Avenue180 |
| Calendly | Booking + email/SMS reminders | Avenue180 |
| Zapier | Integration glue between tools | Avenue180 |
| Zoho | CRM and pipeline | Avenue180 |
| Cloudflare | Landing page hosting | Setup included |
| Pixel + CAPI | Conversion tracking | Setup included |
Phase 1 proves the funnel. Ongoing management is where we scale it together.
Everything is built inside Avenue180's own accounts. At completion you hold full admin access to every asset below, and you keep it whether we continue together or not.
Approve Phase 1 and we'll get started. The build takes 14 business days from the moment we have access and the offer is locked.